Scott pulled 45 post ideas from your interview and background. Rate each one:
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Real-time dispatches from building a company from scratch after 30 years in corporate MedTech. The grind and the math.
"I worked three months as CEO before I could pay myself."
StoryText
"Every CEO job I've held got smaller. This one has zero employees and it's the hardest." The $1B to $500M to $250M to $0 arc.
StoryText
"I used to run 50-person teams. Yesterday I fought with the LLC paperwork for three hours." The mundane tax of founding.
StoryText, short
"The difference between a $1B-company meeting and a startup meeting is exactly one PowerPoint."
OpinionText
"I'm not a marketer. I'm not a finance guy. Here's why I'm still the right CEO." Reframing the self-deprecating line into a role-design argument.
OpinionText
"At month six: what I got wrong, what I'd do again." Founder check-in, repeatable every 3 months.
StoryText
"What I didn't understand about fundraising until I was the one asking." Honest reflection on pitching, pass reasons, and what the process is actually like.
FundraisingText
"The org chart at goBU fits on a napkin. That's a feature, not a bug." Argument for small headcount.
OpinionText
"How the CEO job actually spends its week at a pre-revenue startup." Time-diary post: fundraising, product, admin, nothing.
StoryCarousel or Text
Career retrospective. Breakthrough commercialization, repeatedly, against resistance. Credibility for investors and former colleagues.
"I helped turn a $15M CPAP company into the foundation of noninvasive ventilation. I was just a sales guy with a phone book." The first-big-job origin story.
StoryText
"I left right before the acquisition. I walked away from a lot of money. I'd do it again." The first time I chose the work over the payday.
StoryText
"We warned Washington about the mask shortage years before COVID. Nobody listened." The pre-pandemic DC era with Mike Bowen.
StoryText or Short video
"The paper I wrote that flipped the script on what surgical masks actually do." Source control vs. filtration.
StoryText + paper link in comments
"I had a $3M purchase order from a major medical device maker. My company killed the project anyway." The vaporized peracetic acid story.
StoryText
"I've seen products that doctors said 'will never work' turn into the standard of care..."
StoryText
"I grew an asthma/allergy business from $60K a year to $12M through retail. Nobody at corporate cared." The retail breakthrough story, honestly told.
StoryText
"Every company I joined was smaller than the last. For 25 years I didn't see the pattern."
StoryText
"The question that explains my entire career: 'Why do you always choose the hard jobs?'"
StoryText
"The kid in the back room with the peracetic acid chamber. The story I still tell." How the best ideas in big companies come from people without a title.
StoryText, short
"Bureaucracy is where breakthrough products go to die. I've watched it happen three times."
OpinionText
"Selling a little box that ventilates patients in 1990 vs. selling a wearable humidifier in 2026. What's the same and what isn't."
OpinionCarousel
How goBU's team and advisory board came together. The CEO's real job is putting the right people in the room.
"Our no-jerk policy isn't a joke. We've already let people go over it."
OpinionText, short
"The LinkedIn message that changed my career: how Mike Bowen found me after 8 years." The reconnection story. Anchor post. Tag Mike.
StoryText or Short video
"Our inventor is in South Africa. Our manufacturer is in Texas. I'm in Arizona. Here's how we make it work."
StoryText
"How a sinus infection convinced a mask manufacturing legend to back a wearable humidifier." Mike Bowen's OASIS origin, told as his story.
StoryText or Short video
"Meet the team at goBU." The onboarding post. Tag Dave, Paul, Megan, Mike, and the advisors.
StoryText with tags
"Paul pitched the big pharma companies first. They all passed. That turned out to be the best thing that happened to OASIS." Paul's founder story, told by Matt.
StoryText
"I don't have one advisory board. I have several." One slide per group: who they are, how each came together, what they help solve.
StoryCarousel, 7-8 slides
"What I look for in a startup team member (hint: it's not the resume)."
OpinionCarousel, 5-6 slides
"I used to feel guilty about what I didn't know. Now I feel smart about who I hired."
OpinionText, short
"5 people who said yes before we had money, a product, or an office."
StoryText with tags
Product-adjacent content that educates the audience on what OASIS is and the category it's creating. Never pure pitch. Always framed through problem, story, or insight.
"What is a wearable humidifier? 60 seconds." Short video, subtitles on. Pinned to profile.
ProductVideo, 60s
"The allergy sufferer's nightmare nobody in MedTech is solving." Sets up the problem before the product.
ProductText
"No batteries. No cords. No refills. The simplest device in your bag." Product intro framed by constraints, not features.
ProductText
"From CPAP to wearable humidifiers: the single throughline of my entire career."
StoryText
"Mike Bowen had a sinus infection. That's the real origin story of OASIS." (Different framing than the Team version; this one leads with product.)
ProductText or Video
"What 30 years in MedTech has taught me about picking sales channels." When to go direct, when to go through gatekeepers, and the signals I watch for.
OpinionText
"Humidification vs. aromatherapy: the difference, and why OASIS will have both."
ProductCarousel, 5 slides
"Three use cases for OASIS that real people found before we did." Customer-discovery post.
ProductText or Video
"Hospital-grade HME has been around for decades. Nobody made it wearable until now." Why now, why this.
ProductText
"The technology is not the breakthrough. The form factor is."
OpinionText
A lighter-touch theme. Resonates with older operators who recognize the pattern of weak-tie reconnection driving career moments. Use occasionally.
"The DM that landed me this job was from a guy I hadn't talked to in 8 years." (Can overlap with the Team theme version.)
StoryText
"Two people who mattered most in my career I didn't work with for more than three years each." A weak-ties reflection.
StoryText
"I was in between gigs and starting to panic. Then the phone rang." Candor about the in-between.
StoryText
"If you're in your 50s and wondering if it's over: it isn't." Short and direct.
OpinionText, short
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